Lisa Boulton, Executive Director of the Calaveras Visitors Bureau, brought 13 years of tourism marketing expertise to the job when she was hired 5 years ago. A native of the United Kingdom, Lisa first settled in the Bay Area, working in marketing and graphic design for several companies including for the high tech industry. During this time, she and her family spent a magical week in Calaveras County on vacation at their timeshare in Arnold each year for 10 years, always sad to leave this beautiful area. When circumstances finally allowed for their move to Arnold, Lisa found employment with Cave and Mine Adventures as their Marketing Director, and was elected to the Calaveras Visitors Bureau Board of Directors multiple times. As a fan of the organization, its far reach, strong regional marketing partnerships, innovative techniques and dedication to excellence, Lisa was thrilled to be hired as its head when the opportunity arose. Now in her 5th year, she works closely with her board, committees and team to bring the best of tourism marketing to Calaveras County using the latest in market trend research, techniques and technology.